The Week in Social #241

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  

On content marketing and social media marketing

Chasing perfection can kill any momentum you’ve built up in your marketing. Here’s How to Stop Overthinking Your Content and Start Writing What Your Customers Love from Sujan Patel for the Content Marketing Institute’s blog.

If you’ve been wanting to work memes into your brand’s content strategy- or had someone higher up mention that you should do this- here is a great primer for just that: How To (And How Not To) Use Memes For Online Marketing from Jayson DeMers for Forbes. One of the keys is making sure a meme fits with your brand voice, but more importantly that you fully understand its use:

“The quickest way to lose face in front of Internet subcultures is to use one of their beloved memes the wrong way. If you miss the true intention of the joke, such as using a sarcastic line literally or using the wrong tone or placement, you could instantly disgust the audience you’re trying to win over.”

While smaller brands can’t compete with big brands in terms of resources, there are still plenty of strategies they can borrow from the big leagues. Here are 7 Big Brand Social Media Strategies that Small Businesses Can Use from Scott Sims for Social Media Today.

On video content marketing

If you’ve been resisting vertical video, here are 5 Reasons Why Your Business Needs to Start Making Vertical Video for Social Media from Andrew Macarthy also for SMT. (Hint: Most people are already holding their phones vertically if they’re viewing video on mobile.)

And here’s a good question from the staff at Marketing Charts: Are Viewers Watching Business-Related Videos to Completion?

“While the average length of a business-related video was found to be 8 minutes, the majority of videos produced by businesses are 2 minutes or less in length, with 21% being up to a minute long and another 35% being 1-2 minutes long. Not surprisingly, shorter videos hold viewers’ attention the longest: those less than 90 seconds long had a completion rate of 53%, compared to a 10% completion rate for the longest videos (at least 30 minutes).”


It will be interesting to see if these stats change as Facebook starts to favor longer video.

Thanks as always for reading, and have a great weekend!

Image source: The Found Animals Foundation.