Ford points out your blind spot by playing with vertical video

Video orientation can be a hotly contested subject: Should brands keep things vertical? Horizontal? Both, tweaking one for mobile and one for desktop consumption?

Ford- with the help of Saatchi & Saatchi- decided to play with these different options in a video that cleverly uses a change in supposed orientation to point out potential dangerous blind spots when driving (and how their Ford Edge defeats them, of course):

As PSFK puts it:

“While not entirely accurate to the way people utilize. . .videos on their phones, it’s a simple way to explain the system in very few words and might change how advertisers view vertical video.”

Do you prefer vertical or horizontal video?

Hat tip for this one goes to PSFKLove this? See more Campaigns We Love hereNeed help measuring a campaign of your own? We can help with that