Video orientation can be a hotly contested subject: Should brands keep things vertical? Horizontal? Both, tweaking one for mobile and one for desktop consumption?
Ford- with the help of Saatchi & Saatchi- decided to play with these different options in a video that cleverly uses a change in supposed orientation to point out potential dangerous blind spots when driving (and how their Ford Edge defeats them, of course):
As PSFK puts it:
“While not entirely accurate to the way people utilize. . .videos on their phones, it’s a simple way to explain the system in very few words and might change how advertisers view vertical video.”
Do you prefer vertical or horizontal video?