Announcing the latest addition to Union Metrics: Facebook competitor reporting! Starting today, Union Metrics subscribers can analyze their competitors’ Facebook pages alongside their own Facebook pages. Use this competitive intel to benchmark your progress, learn from what leaders in your industry do, and see how you measure up on Facebook.
Competitive intel is key to success on social media
How do you know if you’re doing well on social media? Of course you monitor your own metrics for growth; you probably try to improve on your KPIs month over month. But besides your own profile’s growth, the best way to know how you’re doing is to see how you measure up relative to similar companies in your industry. Developing benchmarks and measuring share of voice help you contextualize your metrics and see how you’re really doing.
Our brand new Facebook competitive analysis reporting will help you do just that. You can now add competitors’ pages to your Facebook Trackers to compare posting behaviors, fan and engagement rates, even see what kinds of posts perform well for other pages, all relative to your own.
Use our new Facebook competitor reporting to understand more about what other pages do well (or not so well), see where you could be doing better, and put your own metrics in context. If you’re consistently underperforming relative to other similar companies in your industry, what else can you do to reach your target audience?
Our new Facebook competitive analysis also includes a number of details about your competitors’ posts, to help you pinpoint key pieces of content that are performing well with the audience you want to reach. Use this to help craft your content strategy moving forward. Are your competitors using a lot of video successfully? What kinds of language do they use in their posts? Are there particular topics they seem to talk a lot about? Use this intel to make your own content better.
How to learn more
If you’re already a Union Metrics subscriber, log in to your account now to add competitors to your existing Facebook Trackers or set up new ones. Starter and Team plans can add up to 3 competitors per Facebook page Tracker, and suite plans can add up to 10 competitors per Tracker. (If you’re on one of our older Twitter or Instagram-only plans, contact us to move to a new plan that includes Facebook.)
If you’d like to learn more about collecting competitive intel on social media and how you can use our new Facebook competitive analysis, please join us for a webinar on Thursday, February 16 at 9am PST to see it in action.
Finally, if you’re not already using our analytics to measure your Facebook page performance (along with your competitors!), request a trial of Union Metrics.