Which social networks do the people who work for a social media analytics company like to visit in their spare time and why? If that’s a question that you’ve ever pondered, we’re here with some answers for you. Got a question, comment or concern? Find us on Twitter @UnionMetrics. We asked: What’s your favorite social mediaMore

Video orientation can be a hotly contested subject: Should brands keep things vertical? Horizontal? Both, tweaking one for mobile and one for desktop consumption? Ford- with the help of Saatchi & Saatchi- decided to play with these different options in a video that cleverly uses a change in supposed orientation to point out potential dangerousMore

The right competitive intelligence can do wonders for your social media performance. With competitive analysis, you can benchmark your progress, learn from leaders in your industry, and see how your content measures up. Find out how you measure up One of the best ways to know if you’re doing well on social media is toMore

The Week in Social #243

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   On influencers and platform updates Here’a great windowMore

The 89th annual Academy Awards are coming up this Sunday, so we thought we’d take a look at the conversation on Twitter— but this time looking at advertisers rather than nominated films, actors or actresses. Much like the Super Bowl, advertising during the Oscars is not for the faint of heart or wallet, with spotsMore

It’s every marketer’s worst nightmare: You plan the campaign, all the pieces are in place, then you launch and. . .no one shows up for your party. So what happens next? Do you tell your boss their invitations got lost in the mail? (Note: We do not recommend this approach.) It’s time, unfortunately, to faceMore

It’s an intriguing question and GE looks at what such a world would look like in one of its latest ads, highlighting accomplished physicist Mildred “Millie” Dresselhaus.  The ad is part of GE’s campaign with a goal of having 20,000 women in STEM roles by the year 2020. 20,000 women in technical roles by 2020. We'reMore

The Week in Social #242

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   On content marketing If you think the onlyMore

Our offices will be closed Monday, February 20th for a long Presidents’ Day weekend. So if you have any questions, please allow us a little extra time to return your calls and emails. We’ll be back to normal support hours on Tuesday, February 21st! If you do need anything, you can get in touch with usMore