At Union Metrics, we want to make all your social campaigns easier – paid and organic. So our latest new feature aims to do just that. You can now create customized audience lists for Twitter ad campaigns with our new tailored audience export.
With our new tailored audience export, you can generate a list of Twitter usernames or user IDs that you can export directly into the ads manager at ads.twitter.com, making it dead simple for you to target a set of specific Twitter accounts with your ads.
Wondering how you might use a tailored audience list? Your Twitter advertising will be a lot more effective if you’re getting your message in front of the right, relevant audience. So think about what audiences you want to reach, and set up a Tracker to find that audience. You can create a list of people who use Twitter to talk about:
- Your competitors
- Relevant event or chat hashtags
- Industry keywords, articles or URLs
- Industry leaders and influencers
And if you’re curious how they work, there’s more about tailored audiences from Twitter here. Tailored audience exports are now available in all our Twitter Trackers. You just need a Union Metrics subscription to access this new feature.