A commercial (appropriately titled “Kitty Kommercial”) for an animal rescue organization and group of no-kill shelters in Atlanta, Georgia has been making the rounds on the Internet and for good reason: This goofy, low-budget commercial gently mocks infomercials and used car salesmen for the perfect blend of accessible humor that makes viewers consider getting a furry new friend for the new year.
From The Huffington Post:
“The entire video was completely improvised at one of Furkids’ facilities and was shot in about 30 minutes.
Furkids would not release exactly how much it cost to produce this glorious video — which has become popular on the content sharing site Reddit — but hinted that it was in the ballpark of ‘a couple cans of cat food for the cat stars.’”
The success of this video proves that creating something that feels very authentic to your brand- especially when the audience can tell you’re having fun with it- is more important than having fancy equipment, big budgets and high-profile influencers to work with.
It’s a great piece of inspiration for smaller brands who want to experiment with adding some video into their social strategy but aren’t sure where to start.