Whether you’ve been a Union Metrics customer for years- in which case, thank you!- or you’re considering our metrics, we want to make sure you know how to get the most out of them. Last year we released a lot of product updates, including some advanced reporting to take you deeper into your metrics than ever before.
In this two-part series, we’ll break down exactly what those new features are and what they can do, plus how you can use those features to get the most out of your social strategy. This is part two; find part one here.
Got questions or anything we missed? Find us on Twitter @UnionMetrics.
Our advanced reporting features
You can read the first part of this post here, or visit these pages for more in-depth breakdowns of any of these features:
What these advanced features allow your brand to do
You might be thinking these reports sound neat, but you don’t know what your brand could do with them specifically. Take a look at these short use cases to get inspired, but also feel free to reach out to us with any questions about how you could tailor them to your brand, too.
Do a full autopsy on a successful post
Having an advantage begins with knowing your strengths. How exactly did that tweet get so much interaction? Who gave us the biggest boost? Check your tweet detail report to see a quick and clear breakdown of exactly which retweets pushed your message to the most people. Did an account with a large following retweet you, followed by several other accounts? Chances are this is an influencer who has an engaged follower base. Watch the retweet and reply timeline to see if your post immediately took off, or had a burst of activity later down the line.
Consider adjusting the time when you post to gain the highest interaction from your engaged audience. Timing can be crucial for success and varies for every audience and brand.
Do a full breakdown of users who are engaging/spreading your message
Every account that contributes a tweet to your Tracker is gathered in your contributors report. Users can be sorted by the most tweets they send, the number of retweets they received, and the impressions they create. Metrics such as the amplification multiplier allow you to see if certain users reach a larger audience than their follower count might indicate. Click on any user to see a detail page of this user’s tweets and any retweets they received.
Export this contributors page and your CSV spreadsheet will have a plethora of valuable details at your disposal, including a user’s profile description and location. Remember, knowing is half the battle.
Why this is important
It’s easy to concentrate on simple metrics like follower counts and even lighter engagement such as likes on your posts and decide that’s enough for your brand to be able to tell if you’re trending in the right direction with your social posts (and therefore presence). More advanced reporting means you’re doing more advanced tracking and that you have more complicated goals and strategy; that doesn’t have to be intimidating.
We’ve designed everything to answer your questions as clearly as possible and we’re always here if you have questions.
Still have questions?
We’re always happy to help! Set up a personalized demo with our sales team on your schedule.