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Whether you’ve been a Union Metrics customer for years- in which case, thank you!- or you’re considering our metrics, we want to make sure you know how to get the most out of them. Last year we released a lot of product updates, including some advanced reporting to take you deeper into your metrics thanMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

VR (or virtual reality) has been one of the hot topic issues for marketers lately, and the sponsors behind the Puppy Bowl are incorporating it into this year’s Big Puppy Game: The “Puppy Bowl Virtual Reality Experience” will let viewers experience the game through the point of view of one of the puppies playing, Buttons. So while it’sMore

The Week in Social #239

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   On visual marketing and crisis comms A consistentMore

Whether you’ve been a Union Metrics customer for years- in which case, thank you!- or you’re considering our metrics, we want to make sure you know how to get the most out of them. Last year we released a lot of product updates, including some advanced reporting to take you deeper into your metrics thanMore

We’re about two weeks away from the Super Bowl, and for many marketers, it’s their favorite time of year. Agencies around the world have been working hard for months to craft new, interesting or controversial ad campaigns that stand out on the most highly coveted (and expensive) stage. What are we working on at UnionMore

We’ve found that to be truly effective on social media, you need a combination of paid and organic content. But how can you be sure that your paid campaigns are generating the most possible value? The key to an effective paid campaign on social media is better organic content. Start from a solid organic basic EvenMore

Don’t let the hours you spend creating helpful, (and hopefully) interesting content go to waste; be sure it gets in front of the eyeballs of your customers, fans and followers by promoting it in all the right ways across social. What are those right ways? Glad you asked. That’s exactly what this blog post isMore

Marriott’s back in Campaigns We Love with their third in the Two Bellmen series, this one topping 35 minutes in run time but staying true to the tone of the series with plenty of action surrounding a Marriott property but lacking in any overt sales pitches. It’s a new strategy for a new generation ofMore

The Week in Social #238

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing If you’ve done an audit andMore