The Week in Social #228

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On what’s new with Instagram

Here’s What marketers need to know about Instagram shopping from Patricio Robles for Econsultancy.

On the Instagram blog, here’s what’s New to Instagram Stories: Boomerang, Mentions and Links so you can make your Stories even more dynamic and interesting, encouraging fans and followers to tune in on a regular basis so they don’t miss anything good.

On brand voice and content marketing

Struggling with your brand voice? Here’s How to find your authentic voice from Jina Chan for the Marketing Insider Group blog.

Time for a refresh on your brand’s content marketing guidelines? Or don’t have any? Here are 5 Things to Include in Your Brand’s Content Guidelines from Mike Brown for Marketo’s Blog.

On video and influencer marketing

If you’ve got a huge library of still images, Colin Marchon shares 4 Ways to Create Engaging Video Content from Still Images in Social Media Today for a way to diversify your visual content marketing without having to invest a ton of resources into creating video content from scratch.

And finally, With FTC cracking down, how should brands approach influencer marketing? David Kirkpatrick covers the issue for Marketing Dive. As we always say: When in doubt, disclose.

That’s it for this week. Thank you for reading and have a great weekend!

Image source: The Found Animals Foundation.