We’re raised to know that certain topics simply aren’t discussed in polite society. So how is a marketer to get around that social taboo when selling something like the cheekily named Poo~Pourri? Humor and a well-executed video marketing strategy seem to do the trick for them.
From a longer YouTube ad that’s a playful take on the history of meeting certain human needs
Poo~Pourri has created shorter GIFs and still images that they share at well-timed intervals, calling back to the original video. They also mix in new visual content that takes fans and followers behind-the-scenes:
Behind—well, above—the scenes.
— Poo~Pourri (@PooPourri) November 12, 2016
They share these snippets across platforms (Twitter, Facebook and Instagram) so their audience can interact where they like best, and the limited repetition also makes it more likely a causal follower will give into their curiosity and click to see what the product in the campaign is all about.
Our only suggestion? Poo~Pourri might also want to consider expanding to Tumblr; their sense of humor would do well there.