Twitter engagement data now in Trackers

We’ve added engagement data to Twitter account Trackers! Tweet detail reports now include engagement metrics like actual impressions, clicks, likes, video views and more.

Tweet Engagement

These updates to our Tweet detail report mean you can track your Twitter performance all the way from the top of the funnel to the bottom. With this engagement data, you can:

  • Identify the Tweets that drive your most important KPIs, including clicks to your website and follower growth
  • Learn how impactful your content really is by comparing actual impressions to potential impressions
  • Discover trends in engagement by monitoring likes, retweets and replies over time
  • Find your most compelling media by analyzing video views and photo clicks

Twitter engagement metrics are available now in the Union Metrics Social Suite. To add this data to your Trackers, log into your account now, or learn more about the Social Suite.

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