The Week in Social #215

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On Instagram Stories and other updates

Over a week into it, here’s a great overview from Andrew Hutchinson for Social Media Today on Instagram Stories: How it Works and What’s Coming Next.

If you’re wondering how Instagram decides which Stories to prioritize showing you, check out Instagram Stories taps Facebook data for feed algorithm by David Kirkpatrick for Marketing Dive.

And in Instagram news that’s not about Stories, David Cohen reports for SocialTimes that Instagram [is] Testing ‘Save Draft’ Feature. That will be very handy for marketers and Social Media Managers if and when it rolls out.

On other platform updates

LinkedIn has joined the video experimentation party, and Patricio Robles asks for Econsultancy Will native video on LinkedIn be a boon to B2B marketers? Important takeaway:

“But B2B marketers shouldn’t delude themselves into believing that they won’t have to develop a strong video content marketing game to compete in a B2B channel like LinkedIn. They will.”

In Twitter news, Twitter will open its storytelling product, Moments, to everyone as Tim Peterson reports for Marketing Land.

Finally, Facebook can now give you a ‘guided tour’ of 360-videos as Karissa Bell discusses for Mashable. Important updates on this and more:

“Facebook is also providing a new analytics tool called Heatmap for 360-degree videos that have more than 50,000 views. Heatmap tracks which parts of a 360 video have been watched the most and provides a visualization that shows the ‘hottest’ parts of a clip

360 video aside, Facebook is also giving publishers new analytics tools that offer a much more comprehensive look at who is watching their video content, and how they are interacting with it.

A new audience demographic dashboard will show minutes viewed broken down by age, location and gender for any given video.”

On everything else

Wonder what it’s like to manage social for a high-volume brand? Read How fast-food chain Jack in the Box responds to 25,000 social mentions a month by Tanya Dua for Digiday.

Last but definitely not least, read The FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know from Rae Hoffman also for Marketing Land.

Happy Friday, everyone, and thanks for reading!


Image source: The Found Animals Foundation.