The Week in Social #211

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On content marketing, social and video

If your Twitter strategy is feeling stale, here are 8 Tips for Creating More Effective Tweets (from Twitter) as reported by Andrew Hutchinson for Social Media Today.

If you know you need to get on that whole video thing but have no idea where to begin, then A Beginner’s Guide to Creating Video Content by Caleb Cousens for MarketingProfs is just the thing for you.

On influencer marketing

Don’t just think of movie stars when you think of celebrities for influencer marekting candidates. As Marketing Charts shows, Social Media Stars Becoming More Influential in Celebrity Marketing:

“Social media stars (such as vlogger Zoella or Instagrammer Patrick Janelle) followed, with more than one-quarter (28%) of company marketers having worked with one in the previous year.

Agencies reported a different ranking, placing social media stars alongside singers and musicians at the top of the heap of celebrity types they had worked with.

It’s also a different picture when looking ahead to upcoming work. Asked about upcoming endorsement work they have planned, 43% of company marketers said that social media stars would be relevant to their particular strategy, putting social stars behind only film actors (50%). For agencies, social media stars (46%) were the top-ranked celebrities for upcoming endorsement work, ahead of film actors (39%).”


Don’t forget that the FTC is cracking down on unclear social media marketing, even with influencers, as seen in Warner Bros. settles FTC charges of deceptive social influencer marketing by David Kirkpatrick for Marketing Dive. As we always say: When in doubt, disclose. 

On all things Snapchat

If you think Snapchat is only for B2C you might want to check out Snapchat for B2B: Examples of Brands in Action, Best Practices & Tips from Caitlin Burgess for TopRank Marketing.

Still not convinced? Shel Holtz lays out how Snapchat can be a powerful employee advocacy tool for the Holtz Communication + Technology blog.

Image source: The Found Animals Foundation.