The Week in Social #209

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On video.

Work smarter not harder when it comes to your video content marketing strategy. Here’s How to Re-purpose One Video and Publish It in Twelve Ways by Raubi Perilli for Social Media Today.

Facebook isn’t finished rolling out video updates either, as Saqib Shah covers for Digital Trends: Facebook rolls out Slideshow video curation feature to iOS users

On your mid-year check-ins.

It’s July already, so it’s time for your Mid-Year Marketing Checklist: 75 Points from Heidi Cohen.

If you’re stumbling on your B2B social strategy, you’ll want to check out B2B Social Media Marketing: 5 Tips to Get it Right from John Stevens for Social Media Explorer.

Also, Nearly One-Third of the World Will Use Social Networks Regularly This Year according to eMarketer:

“Approximately 2.34 billion people, or 32.0% of the global population and 68.3% of internet users, will access a social network regularly in 2016, up 9.2% from 2015. “

social network users worldwide

On everything else, including more platform updates.

ICYMI earlier this week: Twitter releases Dashboard tool for small businesses. It’s currently in beta, but available for download as an app and also on desktop; David Kirkpatrick goes into more details for Marketing Dive in that link.

Still confused about how Facebook’s News Feed works? Then you’ll want to read Facebook’s News Feed: Why you see what you see by Kurt Wagner for Recode. Important information for brand publishers:

“Here are the top three values that Facebook says influence what you see.

  • Posts from friends and family are the most heavily weighted in News Feed. ‘Facebook was built on the idea of connecting people to their friends and family,’ the values statement reads. ‘That’s still the driving principle of News Feed today.’
  • News Feed should be informative. That means learning something, whether it be local political news or celebrity gossip, Facebook claims its second most prominent signal is finding posts that teach people things.
  • News Feed should be entertaining. That means Facebook tries to predict what you would want to spend your time reading and watching and will show you that stuff next.”

Image source: The Found Animals Foundation.