Should your brand be geotagging your posts on Instagram? Yes! This not only lets interested profile viewers know exactly where your store is located, where your office is or where your products are sold, it lets them know it’s a place they can tag on their own posts too if they’re so inclined.
So how should you get started? We’re glad you asked. Here are some best practices for geotagging on Instagram as a brand.
Determine your geotagging strategy
This will largely depend on your brand and whether or not you have a physical location to tag (like stores or restaurants) or a third party or partner to physically tag (stores that sell your products or a warehouse where your goods are made) or if you’re just a brand with a nice office you like to show off and receive visitors at (and help attract potential new hires).
Obviously you’ll still be tagging a physical location no matter what strategy you’re using, but it helps to know ahead of time what your game plan is and how you can encourage your employees and customers to do the same.
Tag other places and brands
If you have someone on your social team who can travel to the place where your goods are manufactured and do a photo series giving a behind-the-scenes tour, be sure to geotag it too. Your audience might be excited to know a brand they follow is made in their area and if they identify more strongly with your brand, they’re more likely to remember you and make a purchase.
You can also take enough photos, videos, Boomerangs and/or Hyperlapses to fill your content queue for a while; you don’t actually have to be physically present somewhere to add the geotag to your post.
Likewise, consider tagging local businesses when you’re on team outings. Tagging a local restaurant when you visit for team lunch might encourage them to reciprocate by regramming and letting their followers know about what you do, because you’re local.
For big businesses
For big businesses that have several offices or locations, be sure to tag new openings and consider setting up a takeover from a new store on your main account. You can also start a little healthy competition between stores, rewarding the one with the most geotags at the end of the month. This will make them more active on Instagram in general, a double win if that’s something you’re trying to encourage for the brand. (Just be sure you have general posting guidelines and training in place prior to launching the contest.)
Bonus: What you can learn from geo reporting
We recently launched comment and geo reporting through our Social Suite and there’s a lot brands can learn from these two data points. From comments you can learn who your advocates are, what frequent questions your fans and followers have, what they like and don’t like about your posts, where they’re located and how they specifically use Instagram. (See details on how you can use comment reporting to learn these things in our post What brands can learn from Instagram comments.)
From geo reporting brands can build a customer/audience profile, get feedback from verified customers, identify influencers and learn more about where fans, followers and customers are buying their products. (See our post What brands can learn from customer geotags for even more.)