The Week in Social #208

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On content marketing

Think B2B can’t be funny? 7 B2B Companies Making Pretty Funny Content (Plus How They Did It) from Dan Trefethen for Business 2 Community.

On all things video

Curious as to how brands are using Snapchat? Christopher Heine covers 9 Data Points That Show How Marketers Are Using Snapchat for AdWeek. Brands have been slower to adopt Snapchat than other platforms, and there’s an opportunity for your brand to dominate the space if you adopt early and have a solid content plan. Here’s the breakdown of adoption by category:

snapchat brands by category

If you’re looking to experiment with Facebook Live for your brand, here are 5 Best Practices for Using Facebook Live broken down by Bob Hutchins for Social Media Today.

There were a lot of different video announcements this week across platforms. In case you missed them:

See our takeaways on all of this in Even more opportunities for social video.

On everything else

Finally, here’s your weekend read from Pew Internet: Social Media and the Workplace by Kenneth OlmsteadCliff Lampe and Nicole B. Ellison.


Image source: The Found Animals Foundation.