We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
On content marketing
Think B2B can’t be funny? 7 B2B Companies Making Pretty Funny Content (Plus How They Did It) from Dan Trefethen for Business 2 Community.
On all things video
Curious as to how brands are using Snapchat? Christopher Heine covers 9 Data Points That Show How Marketers Are Using Snapchat for AdWeek. Brands have been slower to adopt Snapchat than other platforms, and there’s an opportunity for your brand to dominate the space if you adopt early and have a solid content plan. Here’s the breakdown of adoption by category:
There were a lot of different video announcements this week across platforms. In case you missed them:
- Tumblr integrates live-streaming from YouTube, YouNow, and other video apps by Jacob Kastrenakes for The Verge
- Twitter now lets you share 140-second videos, launches its version of Facebook Mentions by Ken Yeung for VentureBeat
- Instagram Today: 500 Million Windows to the World from the Instagram Blog (not directly about video, but more users means to keep paying attention to the potential for video here, especially with their other video apps Hyperlapse and Boomerang)
See our takeaways on all of this in Even more opportunities for social video.
On everything else
Image source: The Found Animals Foundation.