The Week in Social #207

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On Facebook video and platform updates

If you’re interested in capitalizing on Facebook Live for your brand but aren’t sure how, take a look at How 3 brands are using Facebook Live to connect, engage & inspire their fans from Amy Gesenhues for MarketingLand.

Natasha Lomas covers some important points for TechCrunch in On Facebook gunning to go “all video”:

Also worth remembering: mobile data is not necessarily the commodity it is in the US in all parts of the world, so an ‘all video’ Facebook platform would likely be slamming the door on many of those under-connected people the company has otherwise apparently been so keen to onboard.

So a rather more realistic scenario here is that the main Facebook app goes ‘all video in the US and select other developed markets‘, while remaining a far more mixed entity elsewhere.

Important to keep in mind based on where your target audience is located.

In other Facebook news, Facebook’s new ads will track which stores you visit as Kurt Wagner covers for Recode.

On content marketing

If your content has gotten a little stale, here are 9 Tips to Take the Boring Out of Your Content Marketing from Michael Brenner for the Marketing Insider Group blog. Another way to spice up your content is to get stories from your employees and Ryan Michael McDonald covers How to Elicit and Use Employee Stories in Your Content Marketing for Marketing Profs.

In news that should not surprise anyone, Marketers Rely on Visual Content for Social Platforms as eMarketer details:

visual content marketing

On everything else

With all the Instagram updates lately you may have missed all the new ways to search hashtags- and hashtags are the best way to get your content in front of new audiences- so here are 3 Ways to Use Instagram to Search for Hashtags as outlined by Liz Jostes.

Finally, in Twitter updates, Twitter Introduces Emoji Targeting for Ads as Andrew Hutchinson covers for Social Media Today.

Image source: The Found Animals Foundation.