Even more opportunities for social video

We’ve been talking about the importance of social video for a long time. This week brought us several huge updates to video in social media, which gives brands even more opportunities to use video content to their advantage across social. Here’s what’s new.

Tumblr joined the livestreaming social media world this week with their new live video feature. For instructions on how to stream live video to your Tumblr, read this. There’s a lot of potential here for brands targeting younger, more creative audiences, and we expect to see a number of interesting uses on Tumblr that haven’t yet shown up in Facebook’s or Periscope’s livestreams. We’ll showcase those use cases here as they develop.

Twitter now supports longer video – up to 140 seconds. This gives brands on Twitter a lot more flexibility in the kinds of video they can share to their Twitter timelines. (Previously, Twitter videos were limited to 30 seconds.) Twitter also launched a new app this week called Twitter Engage to help video creators better understand their audience and impact. Both of these demonstrate Twitter’s continued commitment to support more and more video content. Read more on the Twitter video updates here.

Instagram users are uploading and watching more video than ever, according to an announcement from the company this week. This is worth paying attention to because the platform also just announced it’s reached 500 million users, confirming that it’s still one of the fastest-growing social networks. And as of a few months ago, videos on Instagram can now be up to 60 seconds long, giving users that increased flexibility they have on other channels.

Facebook video continues to grow, especially around livestreaming. This week, we learned that Facebook has video-creation contracts with more than 100 video creators and media companies. And other brands are using it too—  not just those that are paid to. For example, C-SPAN broadcast a Facebook Live video directly from the US House floor yesterday when the TV cameras were turned off.

Video continues to grow and grow and grow across social media. How will you incorporate these changes to do even more with video on your social accounts?