Nathan’s Famous 4th of July Hot Dog Eating Contest is almost here and the Coney Island hot dog stand is celebrating its centennial anniversary on top of this All-American event. As the only stand that has lasted through a century of change on the boardwalk, they rely on nostalgia as a major backbone of their marketing, weaving itMore

A heads up that our offices will be closed for a long Independence Day weekend, so if you have any questions, please allow us a little extra time to return your calls and emails next Monday (that’s Monday, July 4th). We’ll be back to normal support hours Tuesday, July 5th! If you do need anything, you can get inMore

It’s easy to get distracted by the newest and shiniest in social media and let certain older platforms slide to the back of your priority list, but anywhere your target audience and customers still like to spend their time is somewhere you shouldn’t neglect. If Tumblr happens to be that place, here’s everything you needMore

We recommend taking a deeper dive into your brand’s social media analytics at least once a quarter to assess performance, adjust any goals as necessary and glean some new ideas for your content marketing calendar going forward. That’s easy to know and harder to do- especially with a multi-channel strategy- so here are four thingsMore

Snickers has been reminding us for a while now that we’re not ourselves when we’re hungry and now they’re taking things a step further to prevent us from getting hangry; their new “Hungerithm” in Australia lowers the price of a Snickers bar in response to an angrier Internet. Here’s how it works, via PSFK: “The lowestMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content marketing Think B2B can’t be funny? 7 B2B Companies Making Pretty Funny ContentMore

We’ve been talking about the importance of social video for a long time. This week brought us several huge updates to video in social media, which gives brands even more opportunities to use video content to their advantage across social. Here’s what’s new. Tumblr joined the livestreaming social media world this week with their newMore

Our CEO Hayes Davis just attended SocialPro 2016 in Seattle and gave a presentation on Instagram, which you may have guessed was titled Instagram Insta-Success: Advanced Edition, based on the title of this post. We thought we’d share the highlights and most helpful takeaways with you here. Were you at SocialPro? Tell us what your takeaways are overMore

Summer can be a slow time across industries as kids are out of school, families are taking trips, and we’re all tempted to let our minds wander over from our computer screens out into the sun-drenched days outside our windows. So how can you keep up social engagement during this non-peak season? Fortunately, mobile isMore

What can you learn from Instagram comments? A lot, as it turns out! And before you think you need to comb through all of your comments manually, we recently upgraded the comment reporting in our comprehensive Instagram analytics, available through the Union Metrics Social Suite. So crack open a fresh tab, get to your InstagramMore