Netflix swaps faces on Snapchat in this creative campaign

Here’s a campaign you might not expect: In France, Netflix put up character billboards that fans could face-swap with, using the Snapchat face-swapping feature. That’s a completely fantastic way to combine social marketing with physical, real-world marketing. And the users took it multi-channel, sharing their face-swaps on Twitter

and possibly across other social channels, but without a hashtag to identify them all, it’s hard to say. The best way to measure the effectiveness of a campaign is to have a unique hashtag that’s brand-related in order to gauge the full reach of participation, even with a campaign that’s geographically limited. Otherwise, this was a great campaign maximizing physical collateral, incorporating Snapchat, and leaving room for participants to take it further.

Hat tip for this one goes to The Drum. Love this? See more Campaigns We Love hereNeed help measuring a campaign of your own? We can help with that