When you’re dealing with social data, especially for something as high volume as Twitter data, it’s particularly important that you find only the posts you’re looking for. Part of that is making sure you’ve got the right search queries. In many cases, you’ll need to add exclusions to your search queries to get the rightMore

Gatorade celebrated its 50th anniversary last year by bringing back its iconic “Be Like Mike” advertising, updated for modern audiences on Instagram and Facebook. The original ad ran 23 years ago and they released a remastered version- -along with a series of updated spots. Those are unfortunately no longer available on YouTube, but their #BeLikeMike InstagramMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Snapchat and influencers There’s a lot to consider before embarking on an influencerMore

Our offices will be closed on Monday (that’s Monday, May 30th) for a long Memorial Day weekend. So if you have any questions, please allow us a little extra time to return your calls and emails. We’ll be back to normal support hours on Tuesday, May 31st! If you do need anything, you can get in touch with us inMore

The size of your audience on social media doesn’t matter if no one is paying attention. In fact, we’ll go so far as to say that how many followers you have doesn’t really matter at all. So it’s time to stop paying attention to your follower counts on social media and instead, spend your timeMore

With endless scrolling on dashboards and eternally extending timelines across all the major social networks- plus the new niche networks social media wranglers are expected to at least check out during our spare time- social media time management can feel like an impossible prospect. Even more so if you’re new to it. So just how do youMore

An important part of keeping prison recidivism rates low is teaching inmates marketable skills they can use when they return to regular life after serving their sentences. One program in Italy does just that, teaching women not only how to create from scraps of discarded fabric (adding upcycling to all of the social good they’reMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video content marketing, from Facebook to Snapchat Seth Godin covers Using video wellMore

You’ve got to be where your audience is in order to reach them, and for colleges and universities that means plenty of experimenting with different approaches on social media in order to attract and retain students, up through alumni status. So which higher education institutes are doing this well? We took a look around to see whoMore