If you’ve run one of our free Instagram checkups, you may be wondering how you can use the information in your report to improve your Instagram account. How can you get more likes or followers? How can you create content that better reaches the right audience? Try these tips and we bet you’ll be swimming in new likes, comments and followers.
Find the best time to post
In your account checkup, look for the darkest shaded areas in your engagement heatmap. This indicates that you’ve received more engagement on posts uploaded during those times. Take this example below. There are some darker areas most weekdays around 9am (local time). For this account, content posted in the 9am hour receives 25-45 likes and comments, compared to the 4pm hour, when content receives 10-20 likes and comments. How does your heatmap look? What does it tell you?
Also, be sure to look for gaps. Where is there no activity at all? Is this because you haven’t posted during those times or because you have posted but no one was around to engage? You might be missing some good times to post simply because you haven’t posted any content during those times. Try them out over the next few weeks and see how they do. For a lot of accounts, evenings and Saturdays are great times to post to get more engagement. For this account, they never post after 4pm or on the weekends, so they could be missing out on a lot of potential interaction.
Learn about your top hashtags
One of the best ways to get your content in front a new, larger audience is to use the right hashtags. But how do you know what hashtags to use? Our Instagram checkup includes an analysis of hashtags you’ve used recently and helps you see which ones are helping boost your content. In this example below, #sun is performing really well; posts using the #sun tag have generated more likes and comments than this account’s average post. Other good hashtags are #vacation, #springbreak and #dealofthemonth. What hashtags do you see in your checkup? And more importantly, what hashtags show up in your checkup refresh after refresh? Try using these hashtags more.
Analyze your best posts and worst posts
Take a look at your top posts – the photos and videos that have received the most engagement. What do they have in common? Is there a common theme, color scheme, subject? In the example below, the top three posts are all of pretty outdoor scenes. This kind of photo tends to perform well on Instagram in general, but your content may follow a different pattern. See what you can identify as a common denominator and post more content like that.
But sometimes you can learn even more from your lowest-performing posts. Take a look at the three posts that have gotten the least engagement in the past month. What traits do they have in common? What are you doing that people don’t seem to respond to? And do you even care? Maybe you don’t – not everything has to be about chasing likes. Sometimes you just want to post something for yourself and you absolutely should! But if you decide you want to post less of a particular kind of image, this is a good place to find patterns that aren’t working as well. In this example account, pictures of pictures of people don’t perform well.
And that’s just to start
We have a ton more metrics and lots of detailed reporting in our subscription analytics that can help you identify what you could be doing on Instagram. You can even take it beyond your own account to see what others are doing well, how people are using any hashtag and so much more. If you use some of these tips, we bet you’ll see an increase in engagement and followers. If you do, tell us! We’d love to hear your success stories.