Everything you need to know about Twitter impressions

What are Twitter impressions? Why do they matter? How are they calculated? Twitter impressions are one of the most used and most controversial Twitter metrics social media marketers deal with today.

So hopefully, we can help. Here’s a list of our favorite Twitter impressions┬áresources. Get to know how Twitter impressions are calculated, the difference between potential impressions and actual impressions, how impressions relate to reach, and more.

If you have any questions at all about we calculate impressions at Union Metrics in any of our Twitter or TweetReach products, let us know! You can find us on Twitter at @UnionMetrics.

Try a free TweetReach snapshot report to analyze any Twitter hashtag, account or keywords.