Clean your plate at IHOP for a chance to win

IHOP is back in our Campaigns We Love, this time with a clean-your-plate contest going through Valentine’s Day. Per their Instagram:

“Want to win some IHOP swag? Enter our Empty Plate Stack Challenge!
Grab a group to enjoy All You Can Eat Pancakes. Then snap a pic of your team with your empty plates, upload to Insta and tag it #Panuary. Don’t forget to add a team name and the number of pancakes. Learn more at”

The only thing that could make this contest sweeter would be making it multli-channel, to increase participation, drive up the competition and increase creativity. Mobile Marketer agrees:

“To drum up even more attention for the promotion, IHOP would be well-advised to include a Twitter component. If it required participants to retweet a branded photo to receive entry into the contest, its audience outreach would undoubtedly widen.”

Great advice for getting the most out of a social campaign— though we would throw in Facebook and maybe Tumblr too. In the meantime, would-be-participants have until Sunday to clean their plates.

clean your plate IHOP
An entry from Instagram

We hope you’re hungry.

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Like this? See more Campaigns We Love here. And if you need help measuring any campaigns of your own, we can do that