3 things brands need to know about Instagram account switching

It’s here! The day social media managers- and anyone else who has multiple Instagram accounts- has been waiting for: Instagram account switching. Once you’ve set yours up, here’s three things you need to know for your brand before you start effortlessly posting, liking and commenting between up to five accounts.

1. Double check who has your account information.

With multiple account login enabled, it’s more likely people will add the account information of every account they know for easy switching. Review who has this information on your team, and change passwords if necessary. It’s now much easier for an intern who posts occasionally to your account to accidentally post something meant for their own. (And if it happens, don’t panic. Handle it like the Red Cross.)

2. Double check which account you’re logged into.

With the convenience of account switching also comes the increased risk of posting to the wrong account (as mentioned above), or even liking photos from the wrong account. Double-check the icon in the lower right corner to be sure you know which account you’re currently acting as before you take any actions. And make this a habit you don’t break!

Insta Multiple Acct Log in
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3. Be aware of possible hiccups with push notifications.

If you pride yourself on quick responses on your Instagram account, be sure your push notifications are coming through with these new settings. According to Instagram, “you may get push notifications from any account that has them turned on” and it “depends on when you last logged in and the number of devices that are logged in to an account”. If you’re not getting the notifications you need, keep a limit on who is logged into your account.

Happy Instagramming!

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