We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics.
On content marketing.
“When everything feels like it’s being written for everyone, no particular page or idea stands out.”
In a sea of content, make sure yours is personalized and valuable.
Marketing Charts asked marketers what their biggest challenge is in creating all of this content, and the answer is: Marketers, Creating More Content, Say Time Is Now Their Biggest Challenge
“A healthy diet requires variety, and so does an effective content strategy. By varying the length (and depth) of your content, you can build a healthy, long-term relationship with your audience.”
So by all means give them snacks, but give them the occasional magnificent steak dinner too.
On visual content marketing and influencer marketing.
Everybody wants to work with a YouTube star, but not everybody knows how to do that well. Polina Haryacha discusses what not to do for KISSMetrics in Top 6 Mistakes Marketers Make on YouTube Influencer Campaigns
How often do you post on Instagram? Most Brands on Instagram Post Daily Content, according to the latest from eMarketer.
Thanks for reading, and have a great weekend!
Image source: The Found Animals Foundation.