The Week in Social #183

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics.

On looking ahead.

You’ve seen them around; cinemagraphs are like GIFs, only with a more elegant feel since only a portion of the image is animated. Anna Johansson for PSFK asks What Cinemagraphs Mean For the Future of Advertising — And Your Facebook Photos:

It’s the notion of ‘isolated motion’ that makes them so compelling, according to Burg and Beck, some of the first makers of cinemagraph advertisements posted to Tumblr and other social sites. ‘People can’t stop staring at them,’ Burg said. ‘Isn’t that what advertisers want? We’ve had all kinds of new inquiries [from brands]. They don’t want video that’s so noisy; they want a cinemagraph because it has elegance.’” 

Bonus: Here’s how to create a Facebook profile video that’s cinemagraph-like.

Jay Baer asks: In 2016 Are You Ready to Listen Differently in Social Media? A lot of customers will, for example, tweet about you without tweeting directly at you by tagging or brand’s handle (and sometimes they tag you incorrectly). Keep in mind:

“When they are sending message AT you they may temper their comments accordingly. But when they are talking ABOUT you and presume that you will not find their comments, they may be more candid and open about their beliefs.”

That’s valuable information for your brand. You need to be sure your social listening plan is a comprehensive one. And if you need help with that, we can help you.

Should Your Brand Be On Vine? Amanda Loewy breaks the important questions to ask before your brand puts in time and effort on Vine (or any platform really) for SHIFT Communications. Here’s one important question to ask:

“3. What are your goals?

If you want to film a long informational video, YouTube is probably more of the platform for you. (See my previous post about how to create a fabulous YouTube channel if you’re looking for tips!) But Vine is great for:

• Quick how-tos, including recipes if you’re a food-related brand
• Snapshots of “days in the life” of using your product
• Product announcements or breaking news – but they have to be creative and presented in an eye-catching way
• User contests – to really ramp up engagement, you can announce a contest, to which users can submit by tagging their videos with your brand’s hashtag

The major caveat of Vine is that there is a growing flood of visual content. Video traffic is predicted to comprise 55% of internet traffic by 2016. In order to capture your audience’s attention, your overall goal should be to push the creative envelope while conducting the strategies listed above.

Always be sure your brand is adding value with your content, not noise.

And eMarketer asks: What Technologies Are Marketers Investing In?

leading tech investments marketers


65% say social marketing. If you’re one of those, let us know if you need some social analytics to go with that. We’re always happy to help!

On the legal and the ethical.

If your brand is looking to get into live-streaming in the new year, Know the Legal Risks of Blab for Brand Marketing as Kerry O’Shea Gorgone breaks them down for {grow}. In a nutshell: Use common sense, be sure to remove any copyrighted material from view of the frame before you start broadcasting, send participants guidelines before having them on your stream, and be familiar with Blab’s rules and regulations before you begin.

And finally, here’s a tough question: When Tragic News Strikes, Should Brands Adjust Their Social Media? Patrick Armitage discusses for Marketing Land; what do you think?

Image source: The Found Animals Foundation.