The Week in Social #180

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics.

On video content marketing.

If you need help with your YouTube marketing, then How to Effectively use YouTube for Video Marketing by Sarah Quinn for Social Media Today is something you should definitely read. Not sure YouTube is worth it?

“YouTube has over a billion users which is almost a third of ALL people on the internet.”

At least some of your target audience probably uses YouTube, but be sure that’s true before you invest your resources in it.

Neil Mohan also has some great tips for getting more out of video content with 11 Levers to Create Social Video for Edelman.

Trolls are, unfortunately, going to troll.

When dealing with trolls, look no further than this guide- When Followers Attack: A Monty Python Guide to Maintaining Social Media Harmony- from Jonathan Crossfield for Content Marketing Institute.

On the law.

eMarketer has some alarming news: Many B2B Marketers Not Aware of FTC Sponsored-Content Guidelines.

“More than two-thirds (67%) of sponsored-content creators were aware of and understood the FTC guidelines for sponsored content. To compare, only 8% of B2B marketers felt the same way. In fact, one-third of B2B marketers said they were not aware of the guidelines, while only 7% of sponsored-content creators were in the same boat.”

FTC guideline awareness sponsored content


As we always say: When in doubt, disclose.

On regular old content marketing.

We’re competing for customer attention in a sea of more content than ever, so how do you stand out? Bryan Adams discusses in Authentic Storytelling in an Age of Mass Marketing for Spin Sucks.

If you don’t have a content marketing strategy at all, definitely start planning one for 2016. Here’s How to Create and Document a Content Marketing Strategy in Eight Steps from Jennifer Smoldt for Marketing Profs.

And finally, test out some of these 7 Copywriting Hacks Based in Psychology from Kaleigh Moore for KISSMetrics.

Image source: The Found Animals Foundation.