We’ve looked at how people discuss entertainment across social channels, but that doesn’t necessarily mean everyone is always on their best behavior. (Or blocking and reporting options on every platform wouldn’t be such an important feature.)
So if you’re going to live-tweet (or blog, or post or otherwise socially share) your favorite TV show, stick to these two main rules of social television posting, and you’ll be golden. Best of all, these tips work for fans and for brands. So if you’re tweeting on behalf of a show or just about it, here’s how to do without losing or pissing off any followers.
And if you think of anything we missed, leave it in the comments or find us on Twitter at @UnionMetrics.
Tag or forewarn your spoilers.
Most social networks support (hash)tags, and many have a system in place for muting or otherwise avoiding specific hashtags, though sometimes you have to use a third-party app to do this. Letting your followers know ahead of time that you’ll be live-tweeting a show, and which hashtags you’ll be using, gives them a chance to mute you or the tag so they can keep their stream spoiler-free without having to unfollow you.
— TweetDeck (@TweetDeck) September 26, 2013
Instagram’s design means you’re only going to see photos from those you’ve followed or hashtags that you’ve searched, so just don’t post actual spoilers as hashtags and your followers should have no reason to complain.
Facebook seems to be the place a lot of fans get spoiled through friends sharing memes or making thoughtless status updates in the heat of the moment, so Mashable covered how to stay spoiler-free on Facebook. Again, give your followers fair warning, think twice before you share, and your fans and followers should have no reason to complain!
If you just can’t resist posting spoilers or discussing a show as it unfolds, however, at least say that what you’re posting will contain spoilers. It’s the minimum social media courtesy to extend.
Play to each platform’s strengths.
If you’re live-tweeting something like an awards show, don’t be afraid to share a little bit on each social profile you have a presence; simply play to each platform’s strengths. For example, you can share photos of your setup on Instagram (especially if you dress up and have themed snacks, or even just cute pets watching with you), live-tweet, and break everything down later on Tumblr. Tumblr, known home of fandom, is a great place to share and analyze favorite show or movie moments, replaying them in GIFs and clever text posts you can reblog and add onto.
Facebook is really best for a single post about something you’ve watched or plan to watch, and maybe cross-posting an Instagram photo. It’s easy to flood the feeds of your Facebook friends and followers, and that’s a good way to get unfollowed or unfriended. Likewise you only want to post a photo or two to Instagram, and save the rest for #TBT.
Want to know how your live tweets performed? Run a free TweetReach snapshot report to get an idea of the conversation and see how far your tweets reached. You can also run a free Union Metrics Instagram account checkup to see if that party picture was your most successful, or if you should have posted it at a different time of day with different hashtags.