One of the easiest ways to boost engagement with your Instagram posts is to use better hashtags. So, how do you know which hashtags lead to more likes and followers? It’s easy with our Instagram account checkup. So first, log in to your Union Metrics Instagram account checkup and make sure you have the newest data for your Instagram account.
(Haven’t run a free Instagram account checkup yet? Sign up here.)
Then scroll down to the hashtag section of your report. It should look like this:
We’ve highlighted your top Instagram hashtag. This is based on activity with your account from the past month, and looks at all the hashtags you’ve added to all your posts to find the ones that have resulted in the most engagement (likes and comments). It then maps your top hashtags against your average likes and comments per post. So anything above or to the right or the orange lines in your graph is above average for you.
The top 3 hashtags are shown in blue. In the above example, that’s #sunset, #clouds and #nature. Photos with these hashtags have gotten more likes and comments than the average post on this account. If this was your report, then we’d suggest that you use those hashtags more frequently. The content you’ve shared to those hashtag communities has resonated well, so you’re on the right track. In this case, pretty pictures of sunsets seem to be working well.
So once you’ve found some of your top hashtags, try using them more often and see if your engagement rates go up. But don’t overuse or spam them! As always, make sure your content fits with the Instagram aesthetic and will work well in a particular hashtag’s community. This only leads to more engagement if your content is good and makes sense with your hashtag.
So that’s it – find your top hashtags and use them more often, and you will get more engagement.
And once you’ve set up your checkup, you can refresh it once a day to get updated metrics, so don’t forget to come back later and see how your other hashtags are working.