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We may not all have the resources and budgets of the big brands, but that doesn’t mean we can’t glean some knowledge from how they run things. Andrew Hutchison interviews Emma Williamson, L’Oréal’s manager for Consumer Affairs and Social Media for the Australia and New Zealand region for Social Media Today’s Big Brand Theory: L’Oréal Stays Connected to Their Audience via Social.
“All channels of social media allow for us to have this relevant and on time discussion with our consumer – we need to be available in multiple channels and don’t value one over the other.”
Be available where your customer expects to find you, not just where you think your brand should be.
Smart phones have helped end the taboo of vertical video, but now Periscope is giving the option for landscape purists to broadcast in their preferred format, as Martin Beck reports for Marketing Land. If you’re still not convinced your brand needs to be on Periscope, Chris Kyriacou has six reasons to convince you.
On Facebook and Instagram.
Facebook brand page layouts might be getting tweaked, while Instagram Ads Go Global, Including New 30-Second Commercials according to Josh Constine for TechCrunch.
And finally, a big milestone for Snapchat.
They hit 4 billion video views daily. Good work for a ghost.
Image source: The Found Animals Foundation.