We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics.
This week brought a lot of platform-specific updates and milestones, so here’s a breakdown in case you missed some of them.
Looking at the current state of brands on Vine compared to top Viners, Brands Still Have Catching up to do. Lots of roundups on marketing sites discuss how clever things like Lowe’s 6-second Vine tips are, so why aren’t they catching on? Kevin Johnson explains that it has to do with the platform’s demographics:
“If brands really wish to connect with Vine’s young audience, they need to realize that what works on other social media platforms will not necessarily translate to equal levels of success on Vine. Vine humor tends to focus on the slapstick, the socially awkward, the ridiculous and the profane – much of what plays out on the most popular Vine channels would never fly on television.”
If that’s your brand’s target demographic, consider pairing with a Vine influencer who already has a following and knows the type of humor that will work there, or settle in and do your research before you start planning your Vine content.
You’ll also want to familiarize yourself with the Vine updates that just came out, including an improved music experience.
In case you still think Instagram is only for the B2C market, you might want to read The Power of Instagram for B2B Marketers from Sylvia Jensen. It’s not “just a fun mobile app” after all, it’s “part of today’s media system”.
And finally, here’s a clever cross-platform experiment to try from Nick Venezia: How to Use a $5 Twitter Ad to Redefine Your Facebook Strategy.
Image source: The Found Animals Foundation.