The Week in Social #168

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics.

Emotions + Emoji

If you think emoji are just for the teens, this piece by Shel Holtz for Holtz Communications wants you to reconsider (if your audience is into emoji, that is): Emoji are here to stay so start figuring out how they fit in your communications.

myemojieffort

Bonus of emoji? It’s universal:

“You don’t need to speak a common language to understand emoji. No translation is necessary. Emoji—like so many other images—transcends language barriers.”

And while social media has given us a whole new set of shiny tools to communicate with each other, human communication itself hasn’t actually changed. John Unger talks How to Tap Into Emotions and Boost Your Content Marketing for the Jeff Bullas blog.

Video + Periscope

If you’re staring at a blank video content marketing plan with mild panic, don’t worry: Simon Crofts lays out Seven ways you can achieve more with video for Econsultancy.

Wondering How to Use Periscope in Your Content Marketing? You’re in luck because Dave Murrow answers just that for Bussiness2Community. This piece has a great breakdown of the app’s basics, plus some examples of how brands are using it already and how other brands could be using it. (That’s you!)

Everything else.

Okay, maybe not everything, but here’s 5 Things Everyone Should Know About Pinterest from Jim Dougherty for Cision. Think Pinterest is only good for food blogs and crafty moms? You may want to reconsider:

Thirty percent of this business’s social traffic comes from Pinterest. What business is it?

Odds are that Bank of America didn’t come immediately to mind, but that’s the answer. Bank of America’s popular Better Money Habits Pinterest boards host original content explaining many money-related questions, and they enhance their original content with relevant re-Pins such as wedding budgeting information.”

Trying to get good organic reach on Facebook seems like a battle brands can’t win lately, but Gini Dietrich has been experimenting over at Spin Sucks, and they’re sharing their results so far in Facebook Rewards Longer Content: Here’s What We Found. Spoiler alert: longform content on Facebook might not be the kiss of death you assume it is, especially as they revamp Notes.

And last but not least, a great interview with Erin Gleeson, the outreach specialist at 1-800-PetMeds, by Kristen Matthews for Convince and Convert: How to Comply with FTC Guidelines. Read firsthand how someone running a blogger outreach program keeps everything on the up-and-up with Johnny Law.

TL;DR? When in doubt, disclose.

Thanks for reading, and have a great weekend, everyone!


Image source: The Found Animals Foundation.