We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics.
On content + video content marketing.
Video is still the new black, so if you’re anxious to jump into generating video content for your brand but aren’t sure where to start, Mike Ryan’s 10 Ways To Use Short Video For Social Media Marketing is a good jumping off point.
And B2B companies still struggle to create the kind of content that actually brings them the most leads, as eMarketer illustrates in B2B Content Strategies Have Room for Improvement:
If you’re in B2B, don’t make the same mistake with your content strategy.
The hunt for the millennial male continues.
Where do the millennial males hang out? The latest answer is Imgur, as Garett Sloane notes for Adweek in How Advertisers Are Getting on Board With Imgur, a Pinterest for the Millennial Male. The real takeaway from this piece, however, is that eBay was so successful with their advertising on Imgur because they took the time to really listen to their intended audience and pay attention to the kind of content they like, then delivered their content in the same language and format. Any other brand would do well to follow their example, and not just on Imgur.
On Twitter and Vine.
Question of the week from Kimberlee Morrison, via SocialTimes: Can Marketers Keep Up with Memes and Trends on Vine? Most memes go through a similar cycle, and here’s the Vine version of that cycle:
The other difference is that on Vine they tend to move even faster through their cycle than on other platforms. The takeaway here is the value of pairing with an influencer on a platform you’re interested in expanding your audience on; they already have an audience there and they know what kind of content will perform well. Just be sure any partnership is a good match for both parties.
If your Twitter audience growth is feeling stagnant, Corey Ferreira breaks down How to Grow Your Twitter Audience in Just 30 Minutes a Day— provided you’re willing to put in a little hard work.
And finally, if Twitter’s Q2 stats had you ready to flee to greener social media pastures, take pause. Emily Alford speaks to those who know what they’re talking about in Instagram In and Twitter Out? Not So Fast, Say Experts. Here’s the key takeaway:
So focus on creating great content and giving it to your audience where they want it (that’s where they already spend their time, not where you’d like them to).
Image source: The Found Animals Foundation.