We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics.
Video content marketing is the new black (still).
Notably “issues with data aren’t related to collection but rather the extraction of meaningful insights”. Fortunately we know of some analytics that come with an actionable insight stream, if you’re interested in that level of clarity.
And last but not least, Facebook’s latest updates.
Finally Marisa Sanfilippo breaks down Facebook Updates Controls for News Feed with See it First: What This Means for Marketers. The bottom line? Ask your customers to include you in their list of “up to 30 Pages, friends, and/or groups they want to see first in their News Feed.” You never get what you don’t ask for, after all.
Thanks for reading, and see you again next week!