It’s Friday the Thursday before an observed July 4th holiday here in the U.S., and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
Content marketing, strategy, and inspiration from recent great campaigns and stories.
“They illustrate this illusion with a theoretical example: a set of 14 nodes linked up to form a small world network, just like a real social network (see picture above). They then color three of these nodes and count how many of the remaining nodes link to them in a single step.
Two versions of this setup are shown above. In the left-hand example, the uncolored nodes see more than half of their neighbors as colored. In the right-hand example, this is not true for any of the uncolored nodes.
But here’s the thing: the structure of the network is the same in both cases. The only thing that changes is the nodes that are colored.
This is the majority illusion—the local impression that a specific attribute is common when the global truth is entirely different.”
Marketers may recognize this in the form of identifying the influencers in any particular space.