It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
“We surveyed all the major social video platforms to see what counts as a view. For Facebook and Instagram, viewing only 3 seconds of a video of any length is considered a view. For YouTube, it’s “around” 30 seconds, the service tells us. In all those cases, the overall length of a video isn’t factored in.”
“If you know you’re going to produce three marketing videos over the course of a campaign, ask your producer if they’d be willing to apply a bulk discount for bundling all three into a single contract.”