The Week in Social Analytics #153

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

On content 

The Art of Finding Your Voice With Your Social Media Content [from Mack Collier]

“While I do think it’s more about giving yourself permission to share your voice versus finding it, I do think that writing consistently helps you to refine your voice.”

The #1 Reason Why Most Content Stinks And What You Can Do About It [from Pushing Social; written by Stan Smith]

Ugh. Reader surveys, right? But:

“You have two options.

  1. Guess. Playing content marketing strategy hop-scotch is easier but wastes time and cash.
  2. Know. Ask your readers want they want and see if you are meeting their need. Takes longer. Is a bit hard on the ego but the smart way to move forward.”

How to Turn Data Into Content Ideas (and Avoid Content Marketing Flops) [from Social Media Today; written by Victoria Hoffman]

“Even the best ideas are backed by some sort of data. If you’re going to be investing time and resources into creating content, you should want to make sure that it’s going to resonate with your audience and help you achieve your content marketing goals.”

Internal Content Curation: What Most Marketers Miss [from Heidi Cohen]

Plus 10 steps to maximize your internal content curation. But wait, what is internal content curation?

Internal content curation is defined as giving new life to content that you’ve already produced and published. It has one or more of the following 3 attributes.

  • Makes content contextually relevant on one or more new platforms through the use of new headlines, images and/or excerpts.
  • Extends content into a new format by re-imagining or repackaging it.
  • Targets new audiences through distribution on new media entities and/or repromotion on the same platforms.”

Emphasis original.

On social media marketing 

Everything Marketers Want To Know About Social Media Marketing But Are Too Afraid To Ask [from Marketing Land; written by Sahil Jain]

Check out “the top questions asked by marketers at a recent social media event, along with the expert panelists’ answers.”

8 Top Instagram Accounts Marketers Need To Keep Their Eye On [from Jeff Bullas]

Don’t know who to follow in the marketing space on Instagram? Here are a few suggestions to get started. (We also humbly submit ourselves over at Union Metrics.)