It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook .
On community management and employee engagement
How to Bring Humor to Community Management [from Convince & Convert; written by Jessica Gioglio]
Community managers are uniquely positioned to look at how fans respond to humor on a daily basis and test different types of responses. Consider this a mini focus group to power a broader campaign or piece of content.”
When You Define Employee Engagement, Culture Improves [from Spin Sucks; written by Maddie Grant]
“Engagement is a result, not a variable.
It is a natural byproduct of a deep alignment among four things:
The work he or she does;
What is valued internally; and
What drives the success of the organization.
Those last two are your culture, and most organizations fail to see how important that is to engagement.”
On content marketing
11 Content Marketing Mistakes to Avoid [from Cision; written by Jim Dougherty]
“Here’s my point: a lot of the content advice that you’ll read is either too broad or too specific to be of value to most people. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. I’ll caveat that by saying that each tip needs to be specific, applicable to most and correctable.”
What to Know Before Creating a Content Marketing Strategy also from Cision.
Maximize Your Content Creation Commitment [from Convince & Convert; written by Dorie Clark]
We’re all working with a limited amount of time in our lives, so
leverage your investment in content creation.
Stats on youths
Targeting Teens? Get on Instagram [from eMarketer; written by staff]
“There’s still plenty of room for Instagram adoption among companies. Based on recent research by GfK for Pew Research Center, the platform presents brands with a good channel on which to reach teens. The study found that 52% of US teen internet users used Instagram—the second most popular social media platform among the group after Facebook (71%).”
Teens & Social: What’s the Latest? [from Marketing Charts; written by staff]
Good read looking at two recent studies from Piper Jaffray and Pew:
“In sum, it’s probably safe to assume that Facebook-owned properties (whether Facebook or Instagram) are among the most popular with teens, with Snapchat very much in the conversation. Twitter’s position seems a little more difficult to ascertain, although it’s clearly in the top 4.”