The Week in Social Analytics #150

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

On social media marketing. 

The first step in social media marketing is not social media [from {grow}; written by Mark Schaefer]

“In your B2B business, the first priority probably isn’t Facebook. If you’re creating a marketing plan from scratch, social media might not be in your top five priorities at all. . .”

Your first priority is learning the needs of your customers and where you need to be in order to best fill them. Use social media as a tool to do the latter when and where appropriate.

Top 10 Reasons for Using Social Media [from We Are Social; written by Stephanie Weise]

The top three reasons for using social media as cited in this study are passive, expected reasons: Keeping up with friends and family, getting news, entertaining themselves in their free time. But:

“Equally telling is that only 27% of internet users say that they are using social media to share details about their daily life. By some margin, this motivation is less important to networkers than sharing opinions or photos/videos. Clearly, then, many internet users have become more comfortable using social media to publish content rather than to broadcast personal details.

Emphasis added.

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On content marketing. 

It’s spring and that makes it as good a time as ever to clean and restructure your content strategy. These three pieces will help you decide how to tackle an audit (yes you should do a comprehensive one no matter how odious it sounds) and design a sustainable content system going forward, including maintaining a steady content queue.

And more fresh marketing stats:  

B2B Marketers on Their Most Important Go-to-Market Strategies [from Marketing Charts; written by staff]

“As far as content marketing goes, respondents cited product videos as the most suitable for introductory and growth phases of the product lifecycle.”

Regalix-B2B-Product-Launch-Go-to-Market-Strategies-Apr2015

Pair with Digital Video Better Be up to Millennials’ Standards and US Adults Spend 5.5 Hours with Video Content Each Day, both from eMarketer.

How Are Marketers Using Data? [from eMarketer; written by staff]

“Data is changing the world. According to October 2014 research by the Economist Intelligence Unit, the greater availability and use of data in business can create a ‘virtuous circle,’ with nearly two-thirds of executives worldwide reporting that information and knowledge were being shared more quickly and freely in their companies. Even though firms still report struggles and obstacles in dealing with large quantities of data, it’s improving their businesses across a range of operational and strategic functions.”

marketing data