The Week in Social Analytics #147

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

On content marketing

How to Overcome Content Marketing Struggles [from eMarketer; written by staff]

“In order to overcome resource, strategy and budget issues, marketers should consider having someone directly responsible for an overall content marketing strategy, as well as auditing, reusing and repurposing content.”

The 10 New Rules Of Visual Content Marketing [from Jeff Bullas]

8. The Law of Consistency 

Apart from engaging customers, the role of visual content is to reinforce your brand. For that to happen, your content needs to have consistency.

This isn’t strictly a new law, but it’s worth reinforcing. We’re not referring to publishing visual content consistently. It’s more about elements in your visuals that tell your target market that the visual is from your company – even if you’re not linked or tagged in it.

You can do this by using the same:

  • Fonts and colours as your website
  • Images in your company’s social media accounts and profile page headers
  • Design element like a background, banner, or logo.

Video Content Marketing: Pros, Cons, Examples and Best Practices [from TopRank Online Marketing Blog; written by James Anderson]

“Video has to be done right to be effective.”

Do YouTubers Fuel Purchase Intent Among Teens? [from eMarketer; written by staff]

Normally when you see a headline that ends in a question, you know it can immediately be answered with “no”. In this case, however, the answer is a resounding “yes”:

“YouTubers also had a much bigger influence on purchase intent among teens, as 63% said they would try a product or brand suggested by a YouTuber. In comparison, fewer than half of respondents said the same about recommendations from a TV or movie star.”

emarketer youtube

On social for events and making the most of social employees

Planning an Event? Don’t Get Skimpy With Your Social Media [from Marketing Profs; written by Joe Matthews]

“. . .to truly develop real-time, online buzz for an event, marketers must seek out genuine, nonintrusive ways for the brand to be included in the event content being shared to social. This means marketers need an event marketing strategy that taps into existing social habits of the audience.”

The Social Media Opportunity Most Businesses Miss (Do You?) [from Heidi Cohen]

Employees are the major social media opportunity most businesses overlook.

. . .

Change how you view your employees. See them as real people who have their own relationships, needs and interests beyond your business. Further, they’re experienced social media users who engage with their family and friends on a variety of networks.”

Emphasis original.

On campaigns

How to Create an Unforgettable Integrated Campaign [from Convince and Convert; written by Jessica Gioglio]

Not everyone has Oreo’s resources, but it’s always inspiring to see a clever and well-executed campaign across platforms and in the real world.

9 Word-of-Mouth Campaigns That Rocked [from Cision; written by Jim Dougherty]

“In 2015, social networks have demonstrably changed the word-of-mouth distribution model. Forty-seven percent of all U.S. adults use Facebook daily, 25 times the number of total daily social media users a decade earlier. While Jonah Berger’s research in Contagious: Why Things Catch On indicates that face-to-face word-of-mouth is more effective than social media word-of-mouth, social media is not an insignificant contributor to word-of-mouth ‘buzz.’”