It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
On content marketing
On social for events and making the most of social employees
Planning an Event? Don’t Get Skimpy With Your Social Media [from Marketing Profs; written by Joe Matthews]
“. . .to truly develop real-time, online buzz for an event, marketers must seek out genuine, nonintrusive ways for the brand to be included in the event content being shared to social. This means marketers need an event marketing strategy that taps into existing social habits of the audience.”
“Employees are the major social media opportunity most businesses overlook.
. . .
Change how you view your employees. See them as real people who have their own relationships, needs and interests beyond your business. Further, they’re experienced social media users who engage with their family and friends on a variety of networks.”
How to Create an Unforgettable Integrated Campaign [from Convince and Convert; written by Jessica Gioglio]
Not everyone has Oreo’s resources, but it’s always inspiring to see a clever and well-executed campaign across platforms and in the real world.
“In 2015, social networks have demonstrably changed the word-of-mouth distribution model. Forty-seven percent of all U.S. adults use Facebook daily, 25 times the number of total daily social media users a decade earlier. While Jonah Berger’s research in Contagious: Why Things Catch On indicates that face-to-face word-of-mouth is more effective than social media word-of-mouth, social media is not an insignificant contributor to word-of-mouth ‘buzz.’”