The Week in Social Analytics #144

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

Platform-specific pieces: 

5 Visual Storytelling Tips To Power Your Content Marketing On Facebook [from Jeff Bullas]

“. . .it’s becoming a necessity to be different. Your Facebook audience, while procrastinating their commitments ahead of them, will take out a few minutes to scroll through their News Feed. Most likely, they’ll skip anything uninteresting.

So with that in mind, you need to come up with content that’s well worth engaging with for an extended amount of time, which leads to the question:

How can your content break through the noise?

Instagram Will Top 100 Million US Users by 2018 [from eMarketer; written by staff]

“Going forward, Instagram will also compete with other emerging social networks for attention among these younger demographics, and by extension, for brands’ ad dollars in reaching those demographics. However, over time, we believe Instagram’s straightforward and simple content feed has wider appeal across all demographics—no matter what age or level of digital savvy.”

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Do I need two Twitter accounts? [from {grow}; written by Mark Schaefer]

Addressed on both the “philosophical and practical” level.

On social strategy: 

How Small Businesses Should Be Using Social Media [from Social Times; written by Katherine Halek]

“What do you hope to gain from social media? If a high follower count or an overnight viral post is your idea of social success, you may learn the hard way that those things in themselves are not guaranteed to bring you more business. Instead of a one-hit wonder, your main focus should be meaningful interaction, with the end goal of building a dedicated fan base.”

On video marketing. So hot right now. 

3 Rules for Better Video Marketing [from Convince and Convert; written by Tyler Lessard]

“Online video is quickly becoming one of the most important and inventive parts of the modern marketing mix. It can seem daunting to dive into, but this report offers a good place to start for understanding how much more comprehensive video can be as a weapon in your arsenal when you approach it with a balance of strategy, integration, and measurement.

YouTube Stars More Influential Than Big-Screen Ones, Youth Say [from Marketing Charts; written by staff]

“There appears to be an age trend when it comes to following stars on social media, though: 13-year-olds are far more likely to follow a YouTube (59%) than TV/movie (32%) star, while the gap is closer for 14-17-year-olds (53% and 44%, respectively). Among 18-24-year-olds, slightly fewer follow YouTube (51%) than TV/movie (54%) stars.”

This has big implications for brands with certain target demographics who are looking to do celebrity partnerships.

DEFYMedia-YouTube-Stars-Influence-Youth-Mar2015