Discomfort (And Content Marketing) Should Be at the Core of Your Communication Strategy [from Business2Community; written by Greg Hassel]
“The key to growth in 2015 for integrated marketing and communication firms and the individuals that comprise them will continue to be stepping out of traditional comfort zones. That may be embracing content marketing or it may be learning and becoming skilled in an area that’s not ‘sexy.’ But as the Leadership Now blog post states: ‘We can put ourselves into an uncomfortable position or, in time, it will be thrust upon us—and not on our terms.’”
Your 16-Point Content Publishing Checklist [from Convince & Convert; written by Arnie Kuenn]
Never hurts to have a reliable checklist to run down before a piece of content goes live.
Content Creators: Enough with the Boring [from Spin Sucks; written by Lindsay Bell]
“Learn this from Jim Henson: As a content creator, you must let go of fear. And you also must open your eyes to the world around you.
Being bombarded as we are daily with images and videos, blog posts and articles, start-ups and new high-tech gadgets, it’s easy to fall into the ‘that’s not cool, hip, innovative, edgy enough’ trap.
Don’t allow that trap to paralyze your content efforts. “
Why Your Blog Is Not Adding Business Value, and What You Can Do About It [from Marketing Profs; written by Jawad Khan]
“However, for your business blog to work effectively, you need to have a clear blogging objective that’s part of a solid content creation and promotion strategy.
If your content has real value for your readers, they will become not only loyal subscribers of your blog but also your most effective source of word-of-mouth marketing.”
Three Approaches to Effective Brand Storytelling [from Spin Sucks; written by Laura Petrolino]
“Our world is made up of stories—the stories we tell ourselves and those we hear from others. And those stories control how we view the world.
As communicators trying to create effective messages, we must understand how these stories affect our target consumer.
Also, how we can create and contribute stories to help our messaging resonate and integrate into their preexisting world view.”
9 Tips For Taking Top-Notch Smartphone Photos [from Business2Community; written by Lisa Furgison]
“Practice makes perfect and variety helps. If you take two or three shots of the same product in a different setting, you’re bound to get a slew of great pics. Eventually, you’ll have a stockpile of product shots that you can rely on.”
And a little bit about
US CMOs Still Report Making Little Use of Marketing Analytics [from Marketing Charts; written by staff]
“Moreover, the reported contribution of marketing analytics is not only still low, but also not improving. On a 7-point scale (where 7 represents very high contribution to performance and 1 no contribution at all), CMOs rated marketing analytics’ contribution to performance at an average of 3.2, the lowest figure since the question was first asked in August 2012.
To top it off, 7 in 10 CMOs said they do not formally evaluate the quality of marketing analytics. That figure has also not improved in the past 3 years, as two-thirds did not evaluate the quality back in February 2012.”