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The Week in Social Analytics #141

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

On content marketing.

11 Unusual Visual Content Marketing Tips to Drive a Ton of Traffic [from Jeff Bullas dot com; written by Vinay Koshy]

A fantastic, smart, and in-depth look at ways to build out your content marketing strategy.

These Five Essential Habits of Curators Will Make You a Smarter Marketer [from Marketing Profs; written by Rohit Bhargava]

“In other words, curation adds meaning to isolated beautiful things.

Emphasis original.

On your audience. 

Attention is a Precious Commodity: Earn it and Spend it Wisely [from Brian Solis]

“That’s the elusive yet magical nature of this attention economy. And, it’s both a challenge and also an opportunity to compete in it and for it.”

Your marketing success may hinge on Gray Social Media [from {grow}; written by Mark Schaefer]

“I would like to propose today that between dark social media and light social media, there is a third category that is rich in undiscovered marketing opportunity — Gray Social Media. These are the small, still voices who are clearly telling us they’re there, but we can’t detect their quiet signals and capture the data.”

How do we make sure the smallest voices are being heard, so we don’t just cater to a noisy minority?

You Can’t Own a Conversation [from SHIFT Communication; written by Scott Monty]

The lesson here is: Don’t be so quick to spread a message that you aren’t aware of how your message might be received. Listen before you speak, always.

“No, you can’t own a conversation. But you can own relationships. And the relationships you create are your defense against missteps and critics.”

On brand values. 

The Value of Brand Values [from We Are Social; written by Simon Kemp]

“. . .what defines a compelling, ‘human’ brand?

We asked some of the world’s leading marketers the same question, and their answers consistently focused on the same traits that define popular, sociable people.”

If you make time to read one whole piece this week, make it this one.