The Week in Social Analytics #137

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

A culture of content and brand storytelling

A Culture of Content [from Altimeter; written by Jessica Groopman]

“As the demand for content (i.e. across business functions; paid, owned, earned media; proliferating channels and platforms) grows, so too does the organization’s imperative to support it; with formalized strategy, adequate resources, and perhaps most importantly, with a culture of content. This imperative forces assessment of the ‘stories’ both within, and coming out of the organization itself.”

How To Build A Culture of Content [from B2B Marketing Insider; written by Michael Brenner]

“And so effective marketing simply becomes the art of providing the best answers to your buyers questions. And that is a content problem.”

26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story) [from Marketing Profs; written by Ulli Appelbaum]

“An analysis of over 1,000 case studies from around the world of successful brand building has found that there are 26 different “approaches” to telling a brand story, each representing a different but proven opportunity to positioning your brand and telling your brand story. Each approach can be summarized by a key question (or set of questions). . .”

Customer experience

How to create brilliant customer experiences for B2B on social [from Econsultancy; written by Christopher Ratcliff]

“Creating a satisfying customer experience for your social followers is not about mimicking what B2C companies do, it’s about finding your own voice and your own strategy.”

Social Stats

Infographic: Who’s Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015 [from Adweek; written by staff]

“More than half the U.S. population uses social networks regularly, and Facebook continues to lead the market. But pay attention to mobile social networking, where Twitter, Instagram, Pinterest and Tumblr are all significant players. That’s where the next phase of growth is happening.”

Instagram Adweek 2015

Click through for the full infographic. 

Social Media Update 2014 [from Pew Internet; written by Maeve Duggan, Nicole B. Ellison, Cliff Lampe, Amanda Lenhart & Mary Madden]

“The results in this report are based on the 81% of American adults who use the internet. Other key findings:

  • Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.
  • For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.
  • For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half 0f all Instagram users (49%) use the site daily.
  • For the first time, the share of internet users with college educations using LinkedIn reached 50%.
  • Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.”

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