It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
No matter what’s written in everyone’s predictions for social media marketing in 2015, the sheer number of articles around content marketing in these last few weeks of 2014 prove that content strategy is very much on everyone’s minds. Here are the best from this week:
And once you’ve mapped out your content strategy, here’s 7 Tips To Optimize Your Content For Social Sharing from Heidi Cohen.
Visual Content Marketing
The best in Vines and Instagram video from brands this year. Use these examples to plan your visual content strategy for 2015.
BONUS: The only 2015 marketing prediction piece you need.