The Week in Social Analytics #130

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

Since this week is a holiday week in America, we’re keep it short, sweet, and half holiday-shopping focused!

On social media marketing. 

How To Get Started With Instagram For B2B Social Media Marketing [from Business 2 Community; written by Brit Kern]

Visual content isn’t going anywhere in 2015. Use this to get you started, along with our Brands on Instagram series.

10 Common Reasons Why Content Marketing Isn’t Working for You [from KISSMetrics; written by Neil Patel]

Do your content marketing efforts seem to constantly be stalling? Try troubleshooting with these ten reasons why that might be happening.

1-how-b2b-marketers

How Coke & Denny’s React To Real-Time Events On Social Media [from MarketingLand; written by Mark Traphagen]

“Being able to respond and engage even to casual or non-obvious mentions of your brand provides opportunities to surprise and delight social media users. However, these increased opportunities are accompanied by heightened expectations from a brand’s fans.

‘The world has changed; the way we work must change,’ Miller stated.”

The Gap Between Big Data and Big Insights: Turning data into engaging stories [from Brian Solis]

“It’s not unlike saying social media, mobile, real-time, wearables, etc. They’re just buzz words. It’s what we do with them that counts.”

Emphasis added.

On holiday marketing. 

4 Things You Can Learn From Non-Profit Social Media Success [from Marketo; written by Shanna Cook]

Non-profits often pull off amazing social success with limited budgets and resources, making them a fantastic inspiration.

Five Ways to Turn New Holiday Customers Into Loyal, Year-Round Patrons [from Marketing Profs; written by Tom Caporaso]

Don’t lose them after the holiday buying cycle.

Why Fake Holidays Are Your Best Defense Against Competition This Black Friday [from Inc Magazine; written by Diana Ransom]

It might sound crazy, but it just might work for you like it worked for the woman behind cake pops. Yes, those cake pops.