It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
Since this week is a holiday week in America, we’re keep it short, sweet, and half holiday-shopping focused!
On social media marketing.
How Coke & Denny’s React To Real-Time Events On Social Media [from MarketingLand; written by Mark Traphagen]
“Being able to respond and engage even to casual or non-obvious mentions of your brand provides opportunities to surprise and delight social media users. However, these increased opportunities are accompanied by heightened expectations from a brand’s fans.
‘The world has changed; the way we work must change,’ Miller stated.”
“It’s not unlike saying social media, mobile, real-time, wearables, etc. They’re just buzz words. It’s what we do with them that counts.”
On holiday marketing.
4 Things You Can Learn From Non-Profit Social Media Success [from Marketo; written by Shanna Cook]
Non-profits often pull off amazing social success with limited budgets and resources, making them a fantastic inspiration.
Five Ways to Turn New Holiday Customers Into Loyal, Year-Round Patrons [from Marketing Profs; written by Tom Caporaso]
Don’t lose them after the holiday buying cycle.
Why Fake Holidays Are Your Best Defense Against Competition This Black Friday [from Inc Magazine; written by Diana Ransom]
It might sound crazy, but it just might work for you like it worked for the woman behind cake pops. Yes, those cake pops.