It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
On content strategies.
via 2015’s B2B Content Marketing Benchmark survey by Content Marketing Institute and MarketingProfs
On social platforms.
“Here are a few items to keep in mind when creating a social voice:
- Content pillars
- Filters (do’s and don’ts)
- Categories and specific breakdown of audience
- Platform consideration
- Imagery guidelines”
“Instagram is about visually connecting with your audience. Find fun, unique, and creative ways to share your business through images and videos and you’ll be surprised at the results from your audience and customers.”
On marketing strategies.
Fear Is The Biggest Barrier To Real-Time Communications [from Lewis PR; written by staff]
“‘This is our opportunity: we know about this real-time idea. Never as a profession have we had a bigger opportunity than right now to spread the idea of how important public relations is, throughout the organisation…The biggest barrier I see to all of this is that four letter word that begins with F. The biggest barrier is fear.’”
Watch the YouTube video directly here.
How To Execute The 80/20 Of Your Social Media Marketing [from Business 2 Community; written by Maria Peagler]
“1. Identify Your Marketing Goals
Can you articulate the goals for your marketing? According to a recent survey of SMOC members, their top three business goals are:
- Grow their business
- Get more sales
- Develop a personal brand
Awesome! Now, exactly what is your plan for doing that?”
Top Five Questions Marketers Should Always Be Asking Themselves [from Marketing Profs; written by Preeti Upadhyaya]
“When you approach marketing decisions from your audience’s perspective, you’ll end up with much stronger, targeted messages that speak to your potential customers. And by asking these five questions every day, you will produce focused, targeted messages that convert your audience into customers.”