The most popular #BlackFriday hashtags (and the most mentioned brands!) on Twitter

Whether you’re scouring for deals on social, or you’re a brand who’s trying to get the word out about them, check out these top ten hashtags around the Black Friday conversation on Twitter:

  1. #BlackFriday
  2. #CyberMonday
  3. #KohlsSweeps
  4. #deals
  5. #giveaway
  6. #sale
  7. #Samsung
  8. #Christmas
  9. #Thanksgiving
  10. #Retail

What sales are being talked about the most? Here are the ten most-mentioned brands and products so far.

  1. Amazon
  2. Walmart
  3. Apple
  4. Kohl’s
  5. Best Buy
  6. Target
  7. iPhone
  8. GalaxyS5
  9. Samsung
  10. Microsoft

Apple is definitely leading with 4 of the 10 mentions, but Kohls is running a very popular Black Friday Twitter contest.

Feel like you can’t compete with the big brands? Use the knowledge of which hashtags are the most popular to see which perform the best for your brand; it may be that popular hashtags give your content a boost, and it may be that your tweets get lost in the noise. Only testing will tell! Want another tactic? Consider creating your own holiday, rather than trying to compete with big brands that have bigger budgets and resources.