#CometLanding: Finding influencers and more using TweetReach by Union Metrics snapshot reports

Yesterday, for the first time in history, humanity managed to land a robot roughly the size of a washing machine (named Philae) onto a comet moving 40k mph through space. Twitter had a lot to say about it using the #cometlanding hashtag, so we took two full snapshot reports to compare the conversation on the day of the landing to the day after.

What can comparing snapshot reports tell me?

Full snapshot reports are limited to 1500 tweets, so extremely popular Twitter conversations like those around big public events tend to max them out quickly, but that doesn’t mean there isn’t still a lot to learn from what they capture! By comparing snapshots from two days back-to-back, you get an idea of who the most influential people and organizations in the conversation are, which you can continue to monitor by taking a few more days of snapshots, either free or full (free will just give you slightly more limited data). Alternatively you can use them as research to set up a TweetReach Pro Tracker around a similar topic in the same area of interest: Now you know which accounts to monitor, and you can look at those to see what kinds of hashtags they regularly use, etc, to get the most out of your Tracker.

So what did these two snapshots tell us?

The conversation on day two almost matches that of day one in terms of intensity, telling us that Twitter’s interest in Philae’s historical landing hasn’t wavered much from that of landing day:

#cometlanding day 1
#cometlanding day 2

This tells you it’s still a popular topic to work into your content schedule! And day two is ripe for original content. The first day had a lot more original information being broadcast; the breakdown of tweets vs. retweets was almost even, whereas today has seen a lot more retweets and fewer original tweets. This helps you hypothesize about the nature of the conversation: Perhaps on day one, everyone watching tweeted about how excited they were to watch the landing, from professionals down to amateur observers. On day two, maybe excited space and science enthusiasts are sharing information with their followers from official accounts. To confirm this, simply check the tweets timeline on your snapshot reports:

#cometlanding tweets timeline day 1

 

Day one Tweets Timeline: Tweets from laypeople excited about the #cometlanding

 

#cometlanding tweets timeline day 2

 

Day two tweets timeline: More RTs of official accounts with news and photos from Philae 

What about those influencers you mentioned?

No problem. The most retweeted tweets each day both included the official Twitter account for the Philae lander.

#cometlanding most RTd day 1 #cometlanding most RTd day 2

 

While NASA is an account you might have assumed would be influential in space and science conversations, BBC news might be less expected. And perhaps you didn’t know Philae had its own account!

Still have questions?

Leave ‘em in the comments. Like what our snapshots can tell you, and interested in going further with TweetReach Pro? Join us for a demo on Thursday, November 20th at 9:00am PST, or email us to set one up sooner!